Content Marketing Specialist

Job Details

Job Dimensions

Role Purpose

We are seeking a talented and experienced Content Marketing Specialist to join our communications team in the construction industry. The ideal candidate will be responsible for creating, developing, and implementing a comprehensive content marketing strategy, focused on external communications, that will promote our company's services and brand across various online and offline channels. This person will work closely with our marketing team to ensure that all content is aligned with our business goals and meets the needs of our target audience.

If you are passionate about content marketing and contributing to the development of forward-moving, sustainable-focused businesses that are committed to Innovating for a better built tomorrow, we encourage you to apply for this exciting opportunity.

Key Accountabilities

• Support in the development of a content marketing strategy that supports the company's overall communications and business objectives and is responsible for the execution of the plan.
• Create engaging and informative content for an external audience such as articles, announcements, press releases, blog posts, whitepapers, case studies, infographics, videos, and other multimedia assets that will resonate with our target audience and position our business as a global leader.
• Conducting market research on industry topics, trends, and news to ensure that our content strategy stays relevant and our leadership team is informed.
• Benchmarking the competitor’s content marketing strategies and providing insight that will shape our strategy and plan.
• Preparing content for interviews, thought leadership articles, keynote presentations, and presentations.
• Managing media inquiries, working with external journalists to shape and craft our media stories.
• Build your media network, proactively establishing media relations and collaborating with partners.
• Monitoring, analysing, and communicating the impact of our PR strategy on a simple basis.
• Collaborating with internal teams to understand their needs and create content that meets their objectives.
• Managing social media accounts and engage with our followers and customers.
• Measuring and analyzing the effectiveness of content marketing campaigns and adjust strategies accordingly.
• Monitoring industry trends and make recommendations to the marketing team on new content formats, channels, and opportunities to reach our target audience.

Qualifications, Experience, Knowledge & Skills

• Bachelor or master’s in communication/ journalism/ marketing.
• 5-8 years of relevant experience on communication role, with 5+ years of experience in content marketing, preferably in the construction industry or related field.
• Strong knowledge of communications and Media.
• Excellent time management skills.
• Strong communication and analytical skills.
• Flexibility to adapt to varying and changing demands.
• Proven experience in developing and executing successful content marketing campaigns.
• Excellent writing skills with the ability to create content that is engaging, informative, and compelling.
• Experience with social media management, email marketing, and other digital marketing channels.
• Strong analytical skills with the ability to measure and analyse the effectiveness of content marketing campaigns.
• Knowledge of SEO and experience optimizing content for search engines.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with internal teams.